dsicmm finish off year with prestigious marketing awards!
10th December 2009
Last night at the DMA Awards at Old Billingsgate dsicmm received two gold awards for their work with TUI, winning the Travel and Holidays plus Best Use of eCRM categories. The awards were jointly presented to dsicmm and CreatorMail, TUI's online agency, for the Thomson Holidays "Sales through Service" strategy which culminated in the production by dsicmm of a dynamic ticket book, being 100% digitally personalised with holiday information, a destination guide, the top things to do in their resort and their pre-populated luggage tags.
Annette King from OgilvyOne Worldwide, one of the panel of judges, stated that "This was an incredibly effective campaign which sets the bar very high".
Andy Young, Group Managing Director at dsicmm, stated "We are delighted to receive this recognition for our work. For a printer to receive such a prestigious marketing award demonstrates how our consultative and innovative approach to print can help engage customers and add real value to brand communication. We are equally delighted for TUI, whom we have a close and long standing relationship with. They are a truly forward thinking company, who understand how to get the best out of our unique development platform".
The award finishes of a remarkable year for dsicmm who have won a host of awards recognising their innovative approach to communication, including the Grand Prix at the recent Digital Printer Magazine Awards plus winning one of the major categories at the 2009 Xerox global awards in Chicago.