Recent developments in variable colour printing, where content and text can be altered for each document printed, are revolutionising marketing in the Charities sector. Charity mailings are now becoming much more personal with variable content being delivered based on donors' profiles and expressed areas of interest. This is helping cement and develop donor relationships (and therefore the amount of money given by each donor).
The improvement in speed of colour digital presses and the associated commercial efficiencies are helping drive both innovation and most importantly Return on Investment for clients in this sector.